It's just a shame that this is the first time something like this has been done, hence why it's creating a lot of press. And obviously they couldn't have Stephen paired off with a woman.I just think it's Stephen being true to himself. I personally don't think it's a cheap shot at PR at all.given the type of song Better is, I think the concept and idea behind the video was the best one for them to do. It's Ronan and Stephen with 3 very strange backing singers. Boyzone are not Take That and are quite embarrassing at the moment.
Good on them for having the balls to do it although I'm not sure how much of it is really just a cheap shot at PR.